audience market meaning in Chinese
受众市场
Examples
- This article discusses the actuality and the growing course of home news - magazine via case study , meanwhile , analyses on the markets from audience , advertisement , capital and content , which is based on the frame of marketing journalism theories . after research , we have made some conclusions , standing for the news - magazine : the audience market is full of potential , needing further exploitation ; the advertisement market still has space to develop by enhancing the consciousness and the power of working so as to improve the payoff mode ; the capital market will be full swing , running to logos and mature , therefore , it will be propitious to the developing of news - magazine ; the content market needs to make conformity , establishing special service organization , li ke magazine especial article union , also forms the content - exchange flat by internet , at the same time , consummates related rules for activating content market
本文运用实证研究的方法，对国内新闻类杂志的现状及发展历程进行总结和研究，并根据市场新闻学的基本框架，着力对中国新闻类杂志的受众市场、广告市场、资本市场和内容市场进行分析：新闻类杂志面临的受众市场极具潜力，亟待进一步的开发和培育；它面临的广告市场具有较大的发展空间，需要加强广告经营的意识，并加大经营力度，以改善盈利的模式；新闻类杂志面临的资本市场将进一步保持活跃并趋向理性，从迷茫中走向成熟，资本的进入有利于新闻杂志的发展和壮大；最后，新闻类杂志的内容市场需要从分散走向整合，建立杂志特稿社等专门的服务机构，利用网络形成内容资源交易平台，并逐步健全相关的市场规范以激活内容市场。